BUSY BUREAU
PlaybookMap the process before you automate it
Half the steps in a typical workflow exist because someone left in 2019. Deleting beats automating, every time.
Playbook04 — Insights
Teardowns, Playbooks & Field Notes.
What we learned building the work, written up properly — including the decisions we got wrong and had to undo.
Playbook
Field notesWhat we tell clients who want an AI assistant
The question is never whether the model can do it. It is whether you can tell, reliably, when it has done it badly.
TeardownWhy your landing page converts at 0.4%
Six pages, pulled apart section by section. The same four mistakes in all of them, and what replacing them did.
PlaybookBuy, build, or wire together: choosing honestly
A decision framework for the moment your off-the-shelf tool stops fitting — including when we tell people not to hire us.
Field notesThe tracking setup most agencies skip
Server-side events, consent handling and a warehouse you own. It is a fortnight of work and it changes every decision after it.
TeardownA 6.4-second store, rebuilt in public
Every decision from the storefront rebuild, including the two we got wrong and had to undo in week three.
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