UPVECTOR
Bespoke growth systems
Amsterdam — working worldwide
A build being mapped out on a studio wall

Built For You.
Not For Everyone.

Upvector is a bespoke agency. We build the marketing, websites, funnels, software, automation and AI a business actually runs on — scoped properly, shipped in fortnights, and handed over as code you own rather than a platform you rent.

Our approach

Bespoke,
Meant Literally.

Most agencies have one thing they sell and fit every client to it. We start from the problem instead — and a fair number of our engagements begin with us talking a client out of half the scope they arrived with. What gets built is what the business needed, documented, handed over, and yours to take elsewhere if we ever stop earning the work.

How we work
A specification being drawn up by hand

Six Disciplines. One Team.

Marketing, websites, funnels, system development, automation and AI — under one roof, because the handover between agencies is where most projects die.

Marketing
Marketing

Positioning, campaigns and content that get measured against pipeline, not impressions.

System development
System development

Custom software for the part of your business no off-the-shelf tool fits.

AI
AI

Assistants and agents pointed at a specific job, with the evaluations to prove they do it.

Scoped, Then Built.

Every engagement runs the same four stages, and the first one ends with a specification and a fixed price — whether or not you build it with us.

01 — ScopeDefine

A paid two-week discovery. You leave with a specification and a price, whether or not you build it with us.

02 — BuildShip

Two-week cycles against the specification. You see working software at the end of each one.

03 — LaunchMeasure

Tracking, documentation and team training go live with the work, not a month after it.

04 — CompoundIterate

We keep the thing improving — or hand it over cleanly and get out of the way.

The Same Six Promises.

They are on every proposal we send, and they are the things you should hold us to if a project starts drifting.

Fixed-scope proposals
One senior team throughout
Shipping every two weeks
You own the code
Tracking wired in from day one
Measured against revenue

Senior people only, on a small number of projects at a time, because the thing that actually determines whether this works is who is doing the work — not how many of them there are.

60+ projects deliveredSenior-only teamCode handed over, always
Code from a client build
Behind the work
Senior, small, hands-on.
Amsterdam · working worldwide

Real Scopes.Real Numbers.

They spent the first week telling us which two of our five ideas were worth building, and why the other three were not. No agency had ever argued us out of scope before.

Ilse Bergkamp COO, Northbeam Logistics
Discovery — 2026
Build — 2026

We own the code. That sounds obvious until you have spent four years renting a platform that held your own customer data hostage.

Daniel Okonkwo Founder, Atlas Supply Co.

The reporting is the part I did not expect. For the first time I can see which campaign produced which invoice, and I stopped funding two channels the month it went live.

Marta Ruiz Marketing Director, Kestrel Fitness
Launch — 2026
Discovery — 2026

They built the evaluation set before they built the feature. Our previous vendor shipped a demo and called it a pilot.

Sophie Laurent Head of Operations, Verity Partners

Weekly releases, every week, for nine months. I have never worked with a team where the delivery date stopped being a conversation.

Tom Hendriks CTO, Meridian Software
Build — 2026
Launch — 2026

Four weeks from the first call to something running in all nine clinics. I had budgeted six months for this.

Dr. Anneke Visser Clinical Director, Harbourline Clinics